Belfast Telegraph

Snoop Dogg unveils Los Angeles-inspired Adidas capsule collection

Snoop Dogg puts his success with Adidas down to the fact that he's had a varied career.

Snoop Dogg’s new collaboration with Adidas is inspired by the city of Los Angeles.

The rapper and entrepreneur has teamed up with the German sportswear giant several times over the last few years, the latest being L.A. Stories, an apparel line created alongside skater Mark 'Gonz' Gonzales.

On the outside it may not seem as though Snoop and Gonzales have much in common, but they bonded over their passion for Los Angeles culture when designing the collection.

"The ideas were flowing left and right," Snoop told Footwear News. "We have some similarities, but it’s the uniqueness between the both of us. I don’t think there’s nothing that I do that he do that’s the same - but just being original, being fly, diverse, on the edge and willing to try different things."

The range features a long-sleeve shirt, a hoodie and a T-shirt with prints of low-riders and graffiti-style graphics. There’s also footwear available, with the pair launching Snoop x Gonz sneakers that boast the brand’s iconic stripes in blue and a plaid panel on the front and at the back.

Discussing why he thinks his collaborations with Adidas are so successful, Snoop points to his versatility and longevity within the music industry.

"In some kind of way, I’m all over (the place), meaning that if they do a deal with a basketball player they have to do a basketball shoe, and when his basketball season is over with, his shoe ain’t good no more," he explained.

"But when they do a deal with Snoop Dogg, he can make a football shoe, a skater shoe, a shoe for running, a shoe for playing - any genre or topic you can make a shoe that’s connected to it."

Fans can get their hands on the new line from 5 December (16) via Adidas' website and specialty skate stores.

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