Don't underestimate your holiday itinerary when it comes to finding the holy grail of swimsuits. While body shape is key, it's what you're doing in it that really counts. On-the-go thrill-seeker or human sundial, pick a bikini or one-piece that fits with your vacation mantra.
This season there are more silhouette variations than ever when it comes to swimwear, including flesh-covering options that look genuinely as sexy as their skimpy counterparts.
Dive into our swimsuit guide - because life's a beach when you find your perfect match.
THE SUN WORSHIPPER
You are the human sundial of holidaymakers - and proud of it. Tan lines are your nemesis, so a strapless bikini or swimsuit will always be your best friend when it comes to maximum exposure. If you're smaller busted, a bandeau style is ideal and detailing, like frills or embellishment, can add curves. Those who need extra bust support can look for a cupped, underwired style - some even come in bra sizes.
THE WATER BABY
Forget paddling your toes, you're forever in and out of the hotel pool doing serious lengths. If you're the type of holidaymaker that packs her swimming goggles first, look for a swimsuit with an athletic aesthetic. You have the option of cool scuba style two-pieces or a slinky racer-back one-piece.
THE COCKTAIL TASTER
Your happy place? Perching on a stool familiarising yourself with the cocktail list, and being on first name terms with the staff in the local beach bar. Think of your swimsuit as an extension of your outfit - a longline bikini bra top you can wear with a floaty high-waisted skirt, or a swimsuit that masquerades as a bodysuit. Take a sarong or kaftan in your beach bag that you can throw on as a dress or cover-up.
THE POOL POSER
If you just can't help being centre of attention, you have two swimsuit options - a statement detail or eye-catching pattern. Take inspiration from the catwalks, with could-be-designer prints, and if you want to be really standout this season, go for long sleeves.
THE ANTI LOUNGER
When you have kids, relaxing with a book for more than two and a half minutes is a stretch. And if you're a swimming instructor, playmaker and peacekeeper on holiday, you need a swimsuit that's on-the-go practical but that also has the feel-good factor. Try a tankini or high-waisted brief bikini to keep everything in place, especially good if you're conscious of your tummy.