The two most common make-up mistakes to avoid
Ever wondered what a professional would say about your war paint? Katie Wright learns all about Aimee Adams' biggest dos and don'ts
Unless you happen to have a personal glam squad, chances are you'll never find out if you're actually wearing the wrong shade of foundation or if your feline flick eyeliner is a bit too steep.
But there are some common mistakes that we should all be aware of.
That's according to celebrity make-up artist and Rapid White ambassador Aimee Adams, who was responsible for making up Tess Daly every week on the last series of Strictly Come Dancing.
We asked Adams what her top beauty bugbears are, and she revealed a couple of dos and don'ts that she thinks everyone needs to know about.
Want a flawless face every time? Here are two major make-up mistakes and how to avoid them...
1. Don't overdo your contour and highlight
First up is the kind of contouring popularised by the Kardashians, intended to emphasise the cheekbones with a dark powder underneath and a bright highlighter above.
"It's the metallic-ness of the highlight," according to Adams, that makes it too harsh. "This is like metal, with a brown stripe."
On Instagram, beauty bloggers brag about their #highlighteronfleek, but in real life, it doesn't always work.
"Especially if you're on the tube at seven o'clock in the morning and you see young girls going to work," says Adams. "I almost want to drop my business card into their lap."
Having worked with cast members from reality TV shows such as The Only Way is Essex, Geordie Shore and Love Island, Adams is aware that megawatt highlight and deep-brown bronzer is a major trend, and it doesn't seem to be going away.
"That's what they want, so we often have a battle in the make-up chair," she says. "I like to pull it back a bit."
So, what should we be doing instead? The make-up artist says that a hint of highlighter is okay, but she prefers using blusher to enhance the cheekbones.
"I don't mind it if it's done subtly," she adds. "I've just discovered Hourglass highlighters, which are more subtle and not that metallic, so that's nice."
Adams also likes Too Faced's Sweet Peach Glow Palette and prefers liquid blushers to powders, her favourite being Daniel Sandler's Watercolour tubes.
Start with a tiny amount and dab it on the apples of the cheeks until it's perfectly blended - you can always add more if you need to.
2. Do your make-up in decent light
The second tip Adams offers isn't about a particular product - it's about applying your make-up in the right lighting.
"I see this almost every day - people do not do, or check, their make-up in different light sources," she explains.
"A stylist at work the other day came in. We were chatting and she looked in the mirror and was like, 'OMG, my bronzer!' - she just threw it on in the bathroom.
"I know it's winter and it's dark, so at home, I've got magnifying mirrors."
If you want your make-up to be flawless because you're going to be photographed a lot - for a party or wedding, for example - make sure you check your look in natural light.
"Step outside your door if you have to and use as many light sources as you can to check it," Adams advises, "because it's going to look different in every single one."