If you want to know about make-up, skincare and products that'll make you look and feel fantastic, ask a beauty vlogger. Bubz - aka Lindy Tsang - launched her vlog Bubzbeauty almost a decade ago, when she couldn't find a 'real' job. She now makes a very successful living out of it - as her three million YouTube subscribers will tell you, not to mention her 814k Instagram and 262k Twitter followers.
The Northern Ireland mum-of-one (with another on the way) is a big fan of Japanese products (because of their "quality control") and Korean beauty trends, but mostly likes to keep things simple.
"Simple looks don't go out of style," says Bubz (30). "Make-up that's too heavy can age you, so you want to look fresh-faced."
Here are her top tips, insider secrets and make-up bag must-haves.
1. DON’T FORGET TO CLEANSE
A lot of people don't realise how important cleansing is. Spend a few minutes massaging your face with cleansing oil, before rinsing off. Make sure it bubbles up and when you rinse, splash 12-15 times to really get rid of that residue.
Origins Clean Energy Gentle Cleansing Oil, £24.50 (www.origins.co.uk)
2. USE ICE TO DE-PUFF
If you wake up puffy, dunk your face into iced water for 20 seconds and it makes all the difference. It reduces puffiness, tightens pores and wakes you up. You can just use an ice cube or cold water if you prefer.
3. GET A PERFECT CANVAS
Lipstick, concealer and a brow pencil are your most important products.
If your brows are done and skin looks nice, your make-up is 80% finished. And once you've got some lip colour on, it doesn't matter how dark your dark under-eye circles are, the lips are all anyone will focus on.
Colourpop Lippie Stix in Whip, £16.36 (www.amazon.co.uk)
Nars Radiant Creamy Concealer, £23 (narscosmetics.co.uk)
IT Cosmetics Brow Power Universal Pencil Duo, currently reduced to £19.98 from £22 (www.qvcuk.com)
4. DIY FACE MASKS
I love sheet masks but I also like making my own. Nothing compares to mixing yogurt and oatmeal together. It can solve any skin problem - acne, dryness, oiliness, dull skin, everything. Just use natural yoghurt and oats.
5. BUDGET BEAUTY GO-TO’S
For budget beauty, opt for Maybelline, L'Oreal and Soap & Glory.
Maybelline makes fantastic concealer - their technology has really stepped up a notch. L'Oreal and Revlon make great foundations and I really love Soap & Glory products, especially their mattifying powders.
Maybelline Fit Me Concealer, £5.99 (boots.com)
L'Oreal Paris Infallible Total Cover Foundation, £9.99 (boots.com)
Soap & Glory One Heck Of A Blot Face Powder, £12 (www.soapandglory.com)
6. BEST PREMIUM BUYS
And it you're splashing out, you can't go wrong with Nars, Kiehl's and YSL.
Nars concealers and foundations have great coverage, YSL Touche Eclat gives you a spa-like finish and I'm a huge fan of Kiehl's Daily Reviving Concentrate. I tend to just use it at night. Everyone I've ever recommended it to has completely fallen in love with it. It's quite pricey, but a little goes a long way.
Nars Sheer Glow Foundation, £32 (narscosmetics.co.uk)
YSL Touche Eclat, £25.50 (www.yslbeauty.co.uk)
Kiehl's Daily Reviving Concentrate, £38 (www.kiehls.co.uk)
7. EYE CREAM THAT WORKS
I've just discovered Caudalie eye cream, which has really helped my dark circles and firmed up my skin.
Caudalie Premier Cru The Eye Cream, £49 (uk.caudalie.com)
8. ALWAYS USE HIGHLIGHTER
I'm pregnant right now and people keep telling me I've 'got the glow', but it's actually a highlighter by Make Up For Ever. I use it under my eyes and on my cheeks.
Make Up For Ever Pro Light Fusion Highlighter, currently reduced to £24.75 from £27.50 (right, www.debenhams.com)
9. FOR LUSCIOUS LOCKS
And for luscious locks - use Keratase Resistance Serum.
This serum makes your hair feel amazing and styling so much better. You can use it on wet or dry hair. It's a lifesaver - especially on my hair, which has been dyed a few times.
Kerastase Resistance Serum Therapiste, £21.80 (www.kerastase.co.uk)
10. MAKE-UP BAG MARVELS
For tools, I love the BeautyBlender. You can use it for your concealer, powder, blush, it's great to travel with, and you can clean it and use it right away. I really love Benefit's They're Real mascara, too.
BeautyBlender, £16 (www.selfridges.com)
Benefit They're Real Lengthening Mascara, £20.50 (www.benefitcosmetics.com/uk)