Watch Belfast shoppers react when they're told fashion models are wearing... Lidl
Stylist Eve Brannon took to the streets of Belfast with two models dressed head toe in Lidl.
She asked passersby what they thought of the outfits, before revealing where they were from.
The Esmara spring/summer fashion collection of women's, men's and children's wear features a selection of classic pieces and some high fashion highlights which can be mixed and matched for an easy transition from spring to summer at a fraction of the high street cost
But you'll never see it altogether in one visit. In true Lidl style, a seasonal selection of items will be drip-fed on to the aisles each week for a limited time only.
Belfast Telegraph Digital