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Why BPerfect owner Brendan McDowell is made up with his success over lockdown

With online sales up by 400%, almost half a million followers on Instagram and some exciting new products, BPerfect owner Brendan McDowell tells Stephanie Bell his business is in beautiful shape

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Brendan McDowell of BPerfect in his HQ office

Brendan McDowell of BPerfect in his HQ office

Brendan McDowell of BPerfect in his HQ office

As someone whose business has always moved at lightning speed, it is no surprise that lockdown for local entrepreneur Brendan McDowell proved a busy and productive time.

As 2,000 shops worldwide who stock his BPerfect cosmetics shut their doors, Brendan decided straightaway that he would not be sitting back for three months while sales flopped.

Not only did he figure out a way to keep his 40 staff working through lockdown, but they managed to launch a new product, develop a whole new cosmetics range, grow online sales by 400% and be shortlisted for a top award.