Belfast Telegraph

Zendaya creates own style with her shoes

Zendaya avoided creating “knockoffs” when collaborating with Titan Industries on a shoe range.

Zendaya is keen to create her own style movement rather than blindly following trends.

The actress-and-singer is fast becoming an icon in the fashion industry thanks to her offbeat outfit choices, picked with the help of stylist Law Roach. With her credentials it’s no surprise she and Roach have created a shoe range with Titan Industries, called Daya by Zendaya (formally known as Sole of Daya).

Zendaya ensured her unique touch was highlighted through every design, from the Kyle pump covered in pink flowers to the Angus lace booties, and that they were affordable too.

“I wanted to see a little toe cleavage, and that’s something that was tricky for Titan,” she told Footwear News, of her Kyle offering. “I don’t want to create knockoffs. I want to create our own movement and style, even though I don’t believe in trends. I don’t want people to feel like they have the look for less; I want them to have the look that just happens to be for less.”

Prices range between $70 (£54) and $125 (£96). Another important aspect of the line was for the shoes to be comfortable, as Zendaya is aware not all fashion fans can wear heels with confidence.

“I’ve trained my feet to (wear high heels), but not everybody wants to do that. How do I get the lower pitch but still have it look good?” she said, noting it was something she took into account early on when teaming up with Titan.

Zendaya’s mother, Claire Stoermer, insists “everything” is down to her daughter and that it’s always her voice that shines through, adding: “She’s always stayed authentic.”

Roach is also full of praise and loves the element of surprise his client brings to everything she does. When it comes to Zendaya’s designs, Roach feels there’s no set path with aesthetic.

“As opposed to other people you look at and say, ‘That’s very J.Lo (Jennifer Lopez) or very Gwen Stefani.’ For us, every look is a new experience,” he added.

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