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A master-class in turning your blog into real money-spinner

Everything from dreaming big to taming trolls

By Katie Wright

One of the first UK fashion bloggers to quit her day job and make a living out of her website, Fashion Foie Gras, otherwise known as Emily Johnston, considers herself part of the "old school" of the blogging crowd.

At 36, and with seven years' experience under her belt (four of those as a pro), the American, who now calls London home, has a wealth of advice for those who want to crack into the blogosphere. These are Fashion Foie Gras's top tips for burgeoning bloggers:

1. Do it for the love

"If people want to start a project online, it should be because of their love for it. If that evolves into a career, fantastic, but if you start out thinking it's going to be a career, it won't have the same impact."

2. Dream big

"So many people think the whole marketplace is way too saturated; they think, 'How can I be involved in that?', but even today, we'll have people who've only been around for a year who have more hits than some people who've been around a decade, so it's by no means a closed door."

3. Learn before you leave

"You shouldn't just leave your job or stop your education to pursue this. That is a huge risk. You should still go to university, but what I wish someone had told me is that I should have mixed my history of art degree with a business degree."

4. Earn - and keep - your readers' trust

"I've always said you're only as good as the last thing one of your readers buys from you. Because if I recommend something and they buy it and it's absolutely horrific, they will never trust me again."

5. Brush up your business skills

"Learn how to code, so that you can manage your own site, learn how to run a business and the skills of bookkeeping. These are things which you think might not be relevant, but when you're running your own business, you'll wish you'd taken these courses."

6. Be ready to blog on the go

"My laptop, a HP Pavilion x360, has become my best friend; it's seen more of the world with me than any boyfriend or family member. You never know when inspiration will strike, and you need a keyboard more than a phone for that."

7. Set a sponsorship limit

"I have a one-in-10 rule, which is, I try and keep 90% of the content on the blog completely free of any sort of sponsorship. Of course, I need to make a living, but I make it clear when anything is sponsored."

8. Turn off the trolls

"I have now turned the comments off on my blog, because I found that some people were being threatening, or overly sexual - I really didn't want my 13-year-old niece, or my parents, to see that. If those people still want to email me to be mean and horrible, I have a delete button for that."

  • Fashion Foie Gras is working with Currys PC World to give the nation tips on how to get started in writing a fashion blog. For more information and inspiration to get started, go to

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