It started on the catwalks last spring, when Valentino's floaty, fringe and feather print-filled autumn show caused fashion editors everywhere to swoon. Now, the high street has latched on to folksy fashion in a big way, and the Valentino SS16 collection is another dreamy prairie girl parade, meaning this is a trend that's got legs.
So stock up on snuggly wraps, muted prints and textured knits and fight the cold snap in style.
Make a long-sleeved dress the basis of your look. Think high-necked hippyish baby-doll or drop-waist frocks (they have more of a retro feel than cinched-in skater dresses) in dark, stylised florals, rather than chintzy prints.
Alternatively, a woollen tube skirt in an ethnic print makes for a warm but sleek silhouette, to which you can add chunky knits on your top half.
Or, look for jumpers with a touch of fringing at the sleeve or hem - cream or ivory are ideal for breaking up a dark colour palette.
Your shortcut to the old school folk trend? That'll be a blanket coat in a dark hue and hefty fabric.
Buttonless and with a big shawl collar, this mid-length jacket eschews the need for a belt or scarf and is easy to throw on over jeans and a jumper on winter mornings, when it's too cold to contemplate lots of wardrobe options.