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George Style Showdown at West Coast Cooler FashionWeek

As part of West Coast Cooler FASHIONWEEK, three women who love sharing their fashion tips online pick out two fave looks from the store’s A/W collection.

This week we are going behind the scenes of George’s ‘Style Showdown’ as part of West Coast Cooler FASHIONWEEK.  

Three of Belfast’s best-known and (loved!) fashionistas were set the ultimate style challenge by George at Asda - to create stylish looks on a budget of £75 from the retailer’s Autumn / Winter 2015 collection.  The girls each purchased two looks and following an online vote by their followers, one winning look from each girl has gone through to the ‘Style Showdown’.

You can vote for your favourite look now on the official Belfast FASHIONWEEK Facebook – simply ‘like’ the look you love!  Alternatively, the looks will come to life on High Street Heaven Night – Friday 16th October – where you will be able to cast your vote.  

We met with the girls to get the low down on the looks and see what is trending this season …

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Louise Vance (35),  from Belfast

Blog Name: The Real Elle Woods (, social media following: 3,500 followers on Twitter, Instagram 1,276 followers, Facebook page 490 likes.

A quick word on who you are?

Just like my blog's namesake, Elle Woods from Legally Blonde, I'm a law graduate who can't get enough of fashion. Writing my blog has allowed me to indulge in my obsession with all things style-related, and presented opportunities for me to meet many style visionaries and designers who both challenge and inspire me when it comes to my own personal style. From mixing high end luxury items with affordable pieces, I love to have fun with my own look, and hope that through my blog I inspire others to push their own style boundaries and discover their own intrinsic style.

Who are your style icons?

I've always admired women who have a strong sense of their own personal style; women who set the trends rather than follow them. I adore the timeless chic of Audrey Hepburn, Victoria Beckham and Olivia Palermo, but I also admire those who aren't afraid to push the boundaries of fashion like Vogue Japan's Editor-At-Large Anna Dello Russo!

Tell us how you spent your £75 budget?

Look 1: (Wilderness Boho): Black Fedora, £8, Floral Print Woven Blouse (worn as a dress), £14, Black-Beaded Necklace, £8, Black Suede Woven Belt, £4, Boots and Bag, Stylist's Own, Burgundy Tights, Stylist's Own

Look 2: (Monochromatic City Chic): Leather Look Trim Blazer, £25, Textured A-line Skirt, £14, Necklace (Stylist's Own previously purchased from George at Asda, which are currently available in store, £8)

Why did you choose what you did?

I wanted to stretch my own styling skills by opting for two very different and eye-catching looks that best reflect the key trends of the season. The first is a modern take on the glamorous Seventies boho style of Bianca Jagger and modern style queen Rachel Zoe. A fitted tunic top worn as a dress, given a fun and romantic twist with playful accessories. While the second look is modern city chic at it's best - mixing metallic jacquards with hints of faux leather, this look is all about clean lines and sharp tailoring creating a timeless, yet edgy look.

What were your favourite A/W trends and what did you think of the George collections?

I do love getting dressed up, so I'm loving the glamorous take on rich embellishments and metallics, and the sharp, chic, clean lines of this season's tailoring. I'm seriously impressed with how George has adapted all the key fashion forward trends into affordable, wearable looks for the modern woman. From Seventies boho wilderness looks to super chic monochromatic separates that will work seamlessly into any woman's wardrobe, George has hit all the top style notes of the season.

Gemma-Louise Bond (23),  from Belfast

Blog details and social media following: - over 10,000 hits a month, Facebook – 5,600 likes, Twitter @GemmaLEBond – 2,900 followers and Instagram  - thatbelfastgirl  - 2,200 followers 

A quick word on who you are?

A lifestyle blogger who owns too many lipsticks, a singer with Belfast Community Gospel Choir and a Communications Manager for INC Marketing

Your style icons?

Catherine Deneuve- she’s classic and sexy. She looks just as good at 70 as she did at 21. I also love Kim Kardashian because she’s not afraid to have fun with fashion!

Tell us how you spent your £75 budget?

Look 1: Crochet Trim Top and Necklace Set in Navy, £14, and Cream Shaggy Gilet, £25, Jeans, Stylist’s Own — similar styles are available in store and online now, The New George ‘Wonder’ Denim Range starts at just £18

Look 2: Leather Look Trim Blazer, £25, and Short Sleeve Lurex Sparkle Top, £14, Trousers and Sandals, Stylist’s Own 

Why did you choose what you did?

Both outfits reflect different sides of my personality. I loved the faux fur gillet as it was really fun and on trend, while the other look was more timeless. Black clothing is my uniform usually.

What are your favourite A/W trends and what do you think of the George collections?

I am loving the Seventies boho trend and it’s represented so well through the George Wilderness range — loads of faux fur, wide leg trousers and peasant tops.

It’s such a great trend to use for autumn-winter as it works so well with layering.

Rebecca McKinney (29), from Belfast

Blog name and social media following: Twitter @PSRebecca: 5,853 followers, Instagram @rebecca_mckinney1: 2,400 followers.

A quick word on who you are?

I am a law graduate, turned fashion stylist, whose love for broadcasting has taken me to Cool FM, where I co-present the Breakfast Show with Pete Snodden and Paulo Ross. Having spent three years heading up the styling department at  Victoria Square, looking after all of their shows and campaigns, I feel very lucky to be able to combine my love of fashion with working in the media. Cool Breakfast has been a dream come true.

Your style icons?

Audrey Hepburn is my classic style icon, but currently I’m loving the two fashionable Olivia’s — Olivia Palermo and Olivia Culpo. Their Instagrams are stalked regularly to give me inspiration for my own outfits.

Tell us how you spent your £75 budget?

Look 1: Floral Pussybow Wrap Blouse, £14, Sleeveless Waterfall Cardigan, £16, Leather Leggings (Stylist’s Own, previously purchased from George at Asda which are currently available in store – Faux Leather Trousers, £14), Boots, Stylist’s Own

Look 2: Black Checked Mini Skirt, £14, and White Checked Duster Coat, £25, Black Polar Neck (Stylist’s Own, previously purchased from George at Asda which are currently available in store - Tailor Cutter Fine Gauge Knit Jumper, £10), Boots and Bag Stylist’s Own

Why did you choose what you did?

I’m loving classic style this autumn and was so impressed with the new season at Asda. I fell in love with the swing coat I used to style one of my looks — that ‘Chanel’ inspired vibe is so cool teamed with a quilted bag and my staple favourite — knee-high boots. My second look was all about my new colour palette obsession, mustard! I will be wearing my Asda silky blouse all season. It is so flattering and I was impressed by the cut of each of the pieces I purchased.

What were your favourite A/W trends and what did you think of the George collections? 

Shopping on a budget does not mean saving on style. That has never been more obvious than with the new season collection at Asda. I had shopped in the store for basics before — a George pair of leather leggings and a George polo neck from my own wardrobe were actually styled in my final outfits. My favourite trend was Citron Frost, which mixed chartreuse with monochrome smart, tailored separates. I was surprised as to how much I could actually purchase from Asda with a £75 budget and was left lusting after one of their blanket coats that, unfortunately, could not come home with me during the shop along. There are at least two cool capes on my wish list for the new season.

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