Snow boots are an essential bit of kit for any child this winter. Whether it's snowing or not, heading out into the great outdoors with a waterproof pair of boots on - which also provide some extra warmth - can only be a good thing.
Mountain Warehouse has already sold 85,400 pairs so far this season. So, if you haven't got yours yet, it's time to get shopping. But where do you start?
"We will always advise people to shop with longevity in mind," says Janey Rowlands, product expert at Polarn O Pyret. "Even though our children grow quickly, if you choose a quality product, it can last more than one child."
Opt for waterproof but breathable boots
"You do not want wet feet, whether you're at the park or on the slopes, but wellies are not going to be comfortable for sports, nor warm in snowy conditions. Avoid soggy socks with breathable, but waterproof, linings," notes Rowlands.
Make sure the boots are light
"Running through snow is hard enough work, without putting solid weights on little feet," adds Rowlands.
"Durability does not have to mean weighty."
Choose an easier life
Waiting for kids to put their boots on is testing enough at the best of times, so don't buy ones that are fiddly to put on or take off.
"Our snow boots rely on adjustable toggles, leak-proof zips or water-resistant Velcro, to ensure small hands can get their shoes on or off easily, without fussing over laces with frozen fingers," says Rowlands.
Pick out the top trends
"I've noticed some vibrant, bright colours and contrast trims that are inspiring me," enthuses Suky Arneaud, the buying director at Muddy Puddles. "Fake fur trims add an alpine feel, too. There are some sportier-looking styles around and more of a hiking boot look that we may experiment with."
"Stick to the child's actual size," advises Arneaud. "Snow boots, like wellies, will tend to come up slightly bigger - and you don't want them too big. Look out for fully waterproof boots for added protection, with sealed seams between the bottom and top half, so water can't seep in at this joint."
"When choosing snow boots for kids, it's essential to pick styles that will keep their feet extra dry and warm," says Kelly Holt, head footwear buyer at Mountain Warehouse.
"Snow boots with a full cup outsole are your best bet for deeper snow or rain, as the outsoles are protective (like wellies) which helps keep out water.
"The best materials would be anything with water-resistant treatment to repel the elements. I'd advise avoiding materials that can absorb or give way to water, such as mesh."
And if you're going somewhere super-snowy, she suggests opting for a boot with thermal lining for extra warmth.