My only Valentine treat is to pamper myself
Couples are everywhere at the moment. If you happen to fall into the 51% of the population who are single, on the other hand, tomorrow probably isn't the highlight of your calendar.
Even if you're not one of the 14% of women who will send themselves flowers tomorrow, the prospect of a day specifically designated to romantic love is hardly likely to fill you with joy. Unless you look a bit closer.
This year, a survey in Time magazine revealed that, of the 75% of respondents who told their partner "not to bother" about Valentine's Day, only about a quarter really meant it.
Meanwhile, according to an analysis of Facebook statuses, people are most likely to break up right before Christmas - or right after Valentine's Day.
Being single this Valentine's Day means avoiding all of the above, as well as having the day free to do whatever you want without feeling that cloying sense of obligation.
You can languish in bed all day guilt-free, or shout at the television, or even jump on the 'Galentines' bandwagon and celebrate your singlehood with your nearest and dearest single friends.
Of course, there are genuine perks to being in a relationship. 'That special someone' who understands you, who believes in you and who finds you attractive even when you're still in your pyjamas at three o'clock in the afternoon, is wonderful to have.
The last Valentine's Day I spent as part of a couple was hardly among the most romantic moments of our relationship. I bought him a card. He bought me red roses, even though my favourite flowers are tiger lilies.
Then, when I refused to endure an evening of forced romance in a couple-filled restaurant, we compromised, ordered a curry and shared it with my single housemate.
For the most supposedly romantic day of the year, it was so mundane I hardly remember it. But I do remember him buying me a £4 soft toy husky for Christmas, because of an in-joke we had, or the morning when he woke me up with one of each pastry from a nearby cafe, because he wasn't sure what pastries I liked, or a particularly delicious dinner he cooked me one January evening after I'd been out rowing.
I remember the romantic gestures that, unlike Valentine's Day, didn't stem from obligation and, this year, I'm going to enjoy the fact that the only obligation I have is to myself.