First it was bees. Then owls. Then cacti, closely followed by llamas. Or was it flamingos first? Fashion's 'it' print changes so rapidly these days it can be hard to keep up, but right now, there's only one creature to be seen in; the lobster.
Specifically (and this is a bit weird when you think about it), cooked lobsters, because all these motifs are a tangy red-orange, rather than inky blue.
But who really cares when they look this good? There's something so cool about the uber-bright ocean-dweller - and who doesn't want to wear a print that recalls the cutest-ever episode of Friends (in which Phoebe decides Ross and Rachel are destined, like lobsters, to mate for life. Aww).
Plus, stylised shellfish are perfect for summer, which is why you'll find them emblazoned on everything, from swimwear to beach bags.
There's no denying fashion is crushing on crustaceans right now - here are our top lobster-print picks...