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Take 10: Christine Watson

The 32-year-old is the newly-elected youngest female chair of the Chartered Institute of Marketing Ireland. A Chartered Marketer, Licensed WorldHost customer service trainer and mentor for the European Union under the Evolution programme, Christine founded her business, Watson & Co Chartered Marketing, in 2005. From Newcastle, Co Down, she lives in Belfast

1. What's your earliest memory?

I vividly remember chasing my uncle's peacock on the family farm in Clough with my cousins to try and get it to fan its feathers, and helping my late granny feed the newborn lambs with baby bottles.

2. Who are the most important people in your life?

My family, my godchildren and my friends. I have three sisters – Julie-Ann, Ruth and Sharon – and we are all very close.

3. Shock us! Tell us something very surprising about yourself ...

I've a yellow belt in kickboxing courtesy of Billy Murray's gym in east Belfast. Billy himself trained me, my sisters and my friends, Jemma and Joanne.

4. What's your greatest fear?

Getting a fail grade in anything – with the rate of change in the marketing profession in which I work, you can never stop learning!

I also dread my head going under water (water up my nose!) – I can swim, but only with my head sticking up! I do venture down mad slides on holiday but need recovery time after landing!

5. What makes you most happy?

When I'm in love.

6. And your biggest regret?

Not travelling the world – yet. I've travelled a bit with work and for pleasure but I'm an explorer at heart and would love to experience as many cultures as possible.

7. How do you chill out?

Music, getting lost in a good storyline whether in a book, on TV or in a film, and going to the gym. I find music can totally change my mood. I'm very much a fan of pop and cheesy music and my CD collection hosts a significant number of Now! albums. I've also been to see U2 in Belfast (back in the day!), Pink at the King's Hall, Beyonce in Dublin and recently volunteered to pull pints for charity at the Bon Jovi concert in Slane.

8. What's the most important lesson you've learned in life?

To have a positive mental attitude – the cup is always half full. It's important to always look to give something back because too many people are struggling in life and in their careers. I'm currently working on a voluntary basis as a board member of The Chartered Institute of Marketing on a pilot programme under the DEL youth employment scheme. It gives our next generation of marketers the chance to take the first step on their professional marketing journey by providing the opportunity for them to create their own new marketing job in a small business here.

9. The book and film that means the most to you – and why?

From a development perspective, The Secret by Rhonda Byrne, which is about the power of positive thinking. The sales results of my business last year matched pound for pound the ambitious amount that I wrote on the cheque that I visualised after reading The Secret!

From an enjoyment perspective, I'd have to go for classic chick-flick movies like Dirty Dancing, Grease, Ghost and Sister Act – it's the feelgood factor.

10. If you could change one thing .... what would it be?

For society in general I'd like to eradicate health issues, especially the physical and mental health problems that affect one's enjoyment of life. And for me personally, I'd work less and play more.

For info on the pilot scheme Christine works on for the next generation of marketers go to

Her WorldHost customer service roadshow is live throughout Northern Ireland and dates for the course, funded by the Department for Employment and Learning for local businesses with less than 250 staff, can be found for the Lisburn Road in Belfast, Castlereagh, the Lough Neagh destination and the Mournes at

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