More than 60 food and drink businesses will be showcasing their produce at the Tesco Taste NI event in Belfast this weekend.
Over three days from tomorrow, around 20,000 visitors are expected at the free festival in Custom House Square.
At least five first-time listed exhibitors will be involved, including Armagh Cider, the Ulster Pork and Bacon Forum and Dromore-based Graham's Bakery, whose products are set to go on sale in Tesco later this month.
Restaurants involved include James St South, Pier 26, Il Pirata and Coppi. TV chef Jenny Bristow will also be there.
Caoimhe Mannion, Tesco NI's marketing manager, said: "It's the only festival where 60 local producers are gathered together in an urban setting, as distinct from the Balmoral Show.
"What we are trying to do is have a critical mass of local food exposed to the urban population and show them how fantastic it is.
"As well as all the food, we have well-known chefs cooking as a result of our ongoing partnership with Food NI, and for all the family entertainment will be overlaid on top of that."
Tim Graham, from Graham's Bakery, described Taste NI as the perfect opportunity for companies to test the market.
"We are very much looking forward to getting our mini-cake products and Swiss rolls in front of so many potential customers," he said.
"As a young, emerging brand involved for the first time, this is a fantastic way of sampling and market-testing.
"It's also great to be sitting alongside so many other long-established companies and to have the opportunity to get some advice from them."
For more about Tesco Taste NI visit facebook.com/tastenorthern ireland