Belfast Telegraph

From rationing to ready meals ... how our tastes have changed

 

Nostalgic foods and kitchen classics like quiches and fondues are popular once again, so how has the palate of the UK altered and developed over the decades? Here, Polly Russell, food historian and curator at the British Library, charts the amazing evolution of food.

1950s

Although the Second World War ended in 1945, food rationing dragged on until 1954, so people's diets were, for much of the decade, affected by the limited availability of ingredients. As the decade progressed, however, full employment and increased disposable incomes saw tastes start to change and new foods become available. This was the decade when frozen fish fingers and peas became household staples, teabags started to replace loose leaf and instant coffee became available. Popular Fifties dishes like Coronation Chicken - invented to celebrate the Queen's coronation in 1953, jam roly-poly and gooseberry fool are a reminder that even in less abundant times people could eat very well indeed.

1960s

Incredibly, in 1961, just one in five British households owned a fridge (though more than 50% had a television), which meant food shopping for most households was an almost daily activity, and supermarkets were still few and far between. Tastes remained generally conservative, but there was change on the horizon: Italian cafes and trattorias became popular with the young and introduced a generation to garlic, olive oil and the very exotic spaghetti Bolognese for the first time. Across the country, Chinese immigrants set up restaurants and takeaways with hybrid menus serving chop suey, sweet and sour and chow mein, alongside chicken and chips, bread and butter and omelette. On TV, Fanny and Johnnie Cradock taught the nation how to impress guests with restaurant-style food at home.

1970s

If the Sixties was the decade of the fridge, the Seventies was all about the freezer - and by the end of the decade 50% of UK households had one. Freezer centres sprung up around the country and frozen convenience food like 'boil in the bag' fish, chips, cheesecake and crispy pancakes became popular. Alongside this increase in convenience food, many were embracing vegetarianism, health food and macrobiotic eating for the first time. The classic English salad, with beetroot, spring onions, half a tomato, lettuce leaves and boiled egg served with Heinz Salad Cream, was something my generation grew up with and the taste of a hot Seventies summer.

1980s

By the Eighties, shopping at supermarkets was the norm. The chilled ready-meal market, which first hit supermarket shelves at the end of the 1970s, took hold thanks, in part, to microwave ownership, increased disposable incomes, and longer working hours for both men and women. At the same time as convenience food reduced the need to cook, food started to emerge as the nation's number one leisure activity and cultural preoccupation. Magazines, books and TV shows dedicated to food and cooking appeared, cheap foreign travel expanded people's culinary horizons and supermarkets, desperate for market share, offered new and exotic ingredients. Food-focused consumers lapped up sundried tomatoes, pesto, fresh coriander and year-round strawberries, while on the high street, Indian restaurants established themselves as a British tradition.

1990s

The Nineties is arguably the decade when food became a national obsession. There were more celebrity chefs than hot dinners, cookery book publishing exploded, supermarkets sourced foods from around the globe, farmers' markets took off and eating out became a national pastime. One fad, encouraged by the success of the River Cafe cookery books, the popularity of Italian food and new chef on the block Jamie Oliver, was the pasta machine. The now ubiquitous salad bags, with different leaf varieties, became available during the Nineties and rocket became a staple.

2000s

In the 2000s, the term 'food porn' was coined, and celebrity chefs were branching out to campaign for healthier school dinners, animal welfare and food-waste reduction. The pre-packed sandwich market, first established in the 1980s, was shaken up by the launch of prepack sushi, and Heston Blumenthal's Fat Duck restaurant introduced the country to 'modernist cuisine' and the triple-cooked chip. As well as looking abroad for inspiration for new tastes and techniques, the 2000s were also marked by a growing interest and appreciation of British food traditions and native ingredients, as well as a tongue-in-cheek appreciation of classic dishes and condiments like prawn cocktail, steak Dianne, fish fingers and Heinz Salad Cream, with their nostalgic associations.

2010s

So far, food trends in the 2010s have seen a flourishing of vegetarian and vegan food. This looks set to be a decade when the way we shop changes too - delivery services are expanding and not just from supermarkets but for restaurants, fresh ready-to-cook meal solutions and farm schemes. While we're more experimental and open to new tastes than ever before, we're also drawn to comforting foods which remind us of the past.

Belfast Telegraph

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