Revealed: Hungry Belfast public's favourite Deliveroo meal as company orders up 70%
Food delivery service Deliveroo has said it has tripled its business in Belfast, with Mexican food the favourite among its customers.
It is believed the popularity of burrito chain Boojum, which has four stores in the city, is driving Mexican food to the top spot in the affections of Deliveroo customers in Belfast.
The firm said it is now delivering food for 91 restaurants in the city - up 70% on the year before.
And around 200 riders worked for Deliveroo this year - 50% of whom were under 26 - it said.
American diner-style food is the second most popular cuisine, with burgers in third place followed by pizza.
The company said growth across the UK had enabled it to offer average pay rates of £9.50 per hour - though there was no detail on how much its workers in Northern Ireland are paid.
And it quoted one worker, Daniel B, who said: "I am a student so riding with Deliveroo is great for me given the flexibility. I can easily fit working around my studies."
UK managing director Dan Warren said: "Everyone at Deliveroo is delighted our fast growth in Belfast means customers have more choice, restaurants are able to increase their revenue and riders have opportunity to choose well-paid, flexible work."
The company said orders in Belfast had grown more than three-fold over the last year.
Deliveroo said its technology can evaluate the most efficient way of distributing orders based on the location of restaurants, riders and customers.
It said: "Aside other refinements to Deliveroo's technology and operations, the algorithm has already helped reduce average delivery time for meals by nearly 20% since coming online in January."
Deliveroo has faced controversy over its use of casual workers, who are not entitled to sick pay or holiday pay.
This year, the company removed a contract term banning riders from challenging their self-employed status at employment tribunals.
Deliveroo gave details of its growth in Belfast as a takeover in the sector was given preliminary approval.
Just Eat's takeover of rival Hungryhouse was provisionally cleared by The Competition and Markets Authority (CMA).