Belfast Telegraph

What's been Northern Ireland's favourite ice cream flavour this summer?

Morelli’s have released their Ice Cream Report for 2017
Morelli’s have released their Ice Cream Report for 2017

With summer officially over, well-known Northern Ireland company Morelli’s have released their Ice Cream Report for 2017 - and our favourite flavour has been revealed.

According to sales records over the summer months, we now have a new favourite with honeycomb topping the list for the first time ever.

The flavour narrowly beat the traditional number one, Double Cream Vanilla.

Both flavours accounted for 30% of Morelli’s overall sales despite the company offering over 50 varieties, so it appears we enjoy the simple tastes in life.

Statistics from the report also revealed tubs of ice cream were more popular than the traditional cones, with 60% of sales versus 40%.

Meanwhile, Sunday unsurprisingly proved to be the most popular day of the week for families to enjoy an ice cream with purchases 50% higher on this day.

Tradition also shines through in the toppings table, with chocolate vermicelli and 100s & 1000s accounting for 50% of toppings sales across Northern Ireland.

But where were the most popular places to buy an ice cream in Northern Ireland this summer?

A queue for ice cream at Portstewart

Again, perhaps unsurprisingly, the north coast reigned supreme with 35% of Morelli’s sales taking place in Portrush, Portstewart and Ballycastle.

Mid Ulster was the second most popular region for ice cream sales, followed by south Down in third place.

The data also revealed that Morelli’s new flavours proved popular with customers. Earlier this year, the company launched Pink Prosecco Pop and Kinderelli and the creations feature in the top 15 flavours by sales across Northern Ireland.

Summer 2017 has also seen a growing number of health-conscious ice cream eaters opt for sorbets.

Mango and watermelon sorbet is increasing in popularity and Morelli’s reports that its frozen yoghurt range had its best summer to date in terms of sales.

Commenting on the ice cream trends, Arnaldo Morelli said: “We really are a nation of ice cream lovers and our data shows that in some aspects, we’re changing our habits to more modern tastes but in other ways, tradition still shines through.

“New flavours like Pink Prosecco are very popular and tubs have overtaken the sales of cones, but we love the same toppings we did 50 years ago and the traditional Sunday family drive is still going strong.

"We’re also seeing a real movement towards year-round sales, with the summer peak spreading across the year which is great news for manufacturers and customers alike.”

Belfast Telegraph Digital


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