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White ‘strawberry’ on supermarket shelves

A new summer berry that looks like a white strawberry but tastes like a pineapple goes on sale today, a retailer said.

The pineberry is white and covered in red pips and has the same genetic make-up as the common strawberry but with a flavour and “extraordinary” smell closer to that of the pineapple, Waitrose said.

The supermarket will sell pineberries — which originated in South America as a wild variety of strawberry — in 45 stores across the UK for the next five weeks while they are in season.

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