Land Rover has finally unveiled the full price and spec of the much-heralded replacement for its iconic Defender 4x4.
Prices have officially been announced for both the Defender 110 and Defender 90 models – five and three-door versions respectively.
The 110 will retail from £45,240, while the 90 starts from £40,290. Top spec models of the 110 will sell for over £78k, and that’s before some options are added.
The prices are significant: the 110 is currently priced at a rate likely to undercut beefy rivals of the same size and spec, while the three-door 90, which has less competitors, punches largely in a field of its own.
The Land Rover Defender is an iconic car in British motoring history, so its rebirth was always going to be an occasion for parent company JLR (Jaguar Land Rover).
It was critical to pay homage to the car’s roots, whilst also introducing a truly modern motor that was both a beast off-road and a sumptuous place to sit in at the same time.
The 4x4 was born out of the original Land Rover Series 1 back in 1948, popular with farmers, royalty and the military, and capable of going almost anywhere.
The original and its descendants were so tough that many models remain as working cars, even though the driver and passenger experience is basic.
The new car retains the chunky looks of old, but the design is also nicely folded into the architecture of siblings like the Discovery, Range Rover and Range Rover Sport.
It’s been toughened up for the serious outdoors, though, with better suspension and higher ground cars than its sister vehicles. Plus, there’s 21st-century connectivity.
The car comes packed with the latest JLR off-road tech like the latest Terrain Response System and ClearSight Ground View Technology, which shows the area under the bonnet on a dashboard-mounted camera.
The first Defender 110 models, unveiled earlier, will be delivered to customers from spring this year with 90 models due to arrive later this summer.
The Defender received its world premiere at the Frankfurt Motor Show in September and since then Land Rover reports experiencing “unprecedented demand” for the new 4x4.
More than 1.21 million people have configured a vehicle on the Land Rover website, and over half of those chose one of the four Accessory Packs: Explorer, Adventure, Country and Urban.
For the Defender 110, the Urban Pack – which includes a front under-shield, bright rear scuff plate and metal pedals, plus a spare wheel cover – has been the most popular choice, selected in more than 35 per cent of the configurations that included an Accessory Pack, followed closely by the Explorer Pack.
Land Rover’s Finbar McFall said: “As the family grows to include an efficient plug-in hybrid powertrain and commercial derivatives later this year, we look forward to continuing this success.”
The model contains many JLR innovations, like the innovative Front Row Centre Seat (otherwise known as jump seat) that allows three people to travel in the front.
Conceived and designed as an occasional seat, the practical addition means the Defender 90 can accommodate six occupants in a compact family hatchback length body.
When not in use, the seatback folds down to provide a front armrest and oddment stowage, including a pair of additional cupholders.
The 110 and 90 body designs will be available as practical commercial models later this year while a Plug-in Hybrid Electric Vehicle (PHEV) powertrain will also join the line-up.
The Defender introduces Land Rover’s Pivi infotainment system, which features an intuitive interface and its own back-up battery for always-on responses.
Advanced software-over-the-air updates also ensure customers benefit from the latest software at all times, wherever they are in the world.
Land Rover has also announced that the practical commercial derivatives will join the range priced from around £35,000 (plus VAT) later in the year.
An even bigger long-wheelbase 130 model is being developed and will debut in 2022.