Ford has officially launched its all-new Focus hatchback, knocking more than £2,000 off popular models.
The Focus is now in its fourth generation, having famously been launched as the successor to the legendary Ford Escort back in 1998.
The new car, on sale now for September delivery, comes in five-door and estate body styles.
The relaunch is somewhat overdue, with the Focus, one of the UK’s favourite family hatchbacks, recently having its heels nibbled in overall sales figures by the likes of the Nissan Qashqai.
The Focus was the third biggest-selling car in the UK last year. Its smaller sister, the Ford Fiesta was first, followed by the VW Golf.
This year’s overhaul coincides with the Focus’s 20 anniversary, so Ford will have worked extra hard to ensure it is a success for years to come.
Not only does it have a new external design, but the fourth-gen Focus gets lots more technology and a new cabin – all the while offering either price discounts or at least carry-over prices from outgoing models.
Prices start at £17,930 for the Focus Style – £2,300 below the model it replaces.
The Focus Zetec and ST-Line – together representing 55 per cent of sales – are now £850 and £250 less respectively.
There are seven trim levels. As well as the Style model, there is the Zetec (£19,300), ST-Line (£21,570), ST-Line X (£24,050), Titanium (£21,550), Titanium X (£22,820) and Vignale (£25,450).
Ford is boasting that each model has an “outstanding” combination of comfort, safety and driver assist tech, helping to make it the “most accomplished and technically advanced” Focus ever.
The entry-level Style model comes as standard with 16in alloys, air con, DAB digital radio with Bluetooth and Emergency Assist, electronic parking brake, autonomous emergency braking, tyre pressure monitoring, Hill Start Assist and Lane-Keeping Aid.
Zetec models add highlights such as Ford’s SYNC3 DAB Radio with a 6.5in touchscreen and Apple CarPlay/Android Auto functionality, cruise control with speed limiter, front fog lights and QuickClear heated windscreen.
Titanium trim brings more goodies including front and rear parking sensors, keyless entry and start, a larger eight-inch colour touchscreen, sat nav and FordPass Connect wireless connectivity.
The Titanium X boosts the luxury further with partial leather trim, a power-adjustable driver’s seat, privacy glass and 17in alloy wheels.
For sporty drivers, the ST-Line offers unique body styling, including rear spoiler, polished twin tailpipes, aluminium gear knob, alloy finish pedals and red stitching.
The ST-Line X adds 18in alloy wheels, red brake calipers and many of the luxury features found on the Titanium X model.
At the top of the all-new Focus range sits the luxurious Focus Vignale, joining the upmarket Ford range that already includes Mondeo, S-MAX, Kuga, Edge and Fiesta Vignale models.
Featuring a unique front grille and body styling with 18in wheels, the Focus Vignale is distinguished by full LED lighting front and rear.
Inside, you’ll find leather upholstery, head-up display, rear view camera, heated steering wheel and the 675-watt 10-speaker B&O Play Premium Audio System.
A high-end B&O Play audio system is available as a £350 option on Titanium, Titanium X and ST-Line X models.
Ford is also launching an SUV-like Ford Focus Active, which has a more muscular exterior and a 30mm taller ride height.
An estate version is also on the way, with a 1,650-litre load space.