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A day to celebrate our favourite fizz… why Prosecco is the bubbly Italian we all love

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Prosecco has conquered the world

Prosecco has conquered the world

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Prosecco has conquered the world

Strange but true: there is a village in Italy called Prosecco but the area best known for producing the famous sparkling wine isn’t anywhere nearby – it’s a two-hour car journey away. There also used to be a grape called Prosecco but there isn’t any more – it’s now called Glera after the Italian authorities changed the name. And although Prosecco is renowned for its bubbles, not all of it is sparkling – Tranquilo Prosecco has no fizz whatsoever.

It's a wine whose story is full of surprising contradictions, yet that hasn’t prevented Prosecco from conquering the world. Last year 627 million bottles were despatched across the globe from the small region in northern Italy where it can only be produced. And wine drinkers in the UK are its biggest fans, snapping up almost a quarter of all the Prosecco sent abroad in 2021.


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