Lunchtime and the place was like a ghost town.
In cafes normally packed with customers, only a handful sat at tables or waited in line.
Signs in shop windows said 'Open' but there was no one, bar staff members, inside.
The whole area was eerily quiet in the summer sunshine.
There were very few people out and about along the main street. You were almost expecting a tumbleweed to come rolling past.
Welcome to Crossgar, where several businesses, including two coffee shops and a care home, have closed as a precaution, citing an "outbreak of Covid-19 in our area".
But was there one?
One non-believer is the priest who said Requiem Mass at last week's controversial Bobby Storey funeral. He said he was shocked to hear about a possible coronavirus "cluster" in his home village.
Fr Gary Donegan, who lives in the Co Down hamlet, told the Belfast Telegraph there was a lot of anger among residents about multiple reports of the infection, which has led to a self-imposed lockdown.
"It was like a ghost town yesterday. Places that had been open were closed again," said the priest, who suddenly found himself being asked about another Covid-related issue just over a week after the Storey funeral caused consternation at Stormont.
"I'm wondering, however, what the reality is here," he said.
"Is there any fact to these rumours of an outbreak? I'm getting a sense that some people are putting it down to fake news."
Department of Health data confirmed 11 people tested positive for Covid-19 over the past week in the Newry, Mourne and Down District council area - which has a population of more than 180,000.
It was reported, however, that up to 16 people from Crossgar and the neighbouring town of Ballynahinch have the virus, with two cases hospitalised.
One theory among locals is that this "outbreak" was the legacy of a recent family funeral in the area, but there is no concrete evidence that Crossgar residents were specifically affected.
"Local businesses in particular are trying to recover from the pandemic, and there is obvious concern over the economic backlash that something like this can cause," Fr Donegan added.
"You also have to factor in the mental health aspect of it."
Kathryn Owen, DUP councillor for the Rowallane ward, said there is a lot of "hearsay and rumour" at play.
"I'm told that of the 11 cases that were confirmed within the last seven days, 10 are confirmed to be in the same family from Ballynahinch," she told the Belfast Telegraph.
"The other case is somewhere else in the Newry, Mourne and Down area.
"There is no need, therefore, for businesses in Crossgar to close and no need for people to be concerned about coming here."
Ms Owen added that while some owners may have opted to close their premises as a precaution, "there's no reason why others can't continue to trade so long as they follow the usual guidance in terms of screens, hand washing and social distancing".
She added that "contact tracing is working well".
The Public Health Agency (PHA) said there were no clusters in the "Newry, Mourne and Down area" other than "household related infections".
PHA officials do not provide exact geographical breakdowns due to "people being identified" and "deterring those with symptoms coming forward to be tested".
Lisa Moffett, who owns The Nail Lounge in the village, described the talk of an outbreak as "scary".
"Local businesses have closed despite there having been no official guidance to do that," she said.
"I just reopened on Monday. I didn't come back thinking I'd have to shut again almost immediately."
She also said she believes that "rumour" has played a big part in the so-called Crossgar outbreak.
"I would never put myself or any of my staff at risk. I am taking all safety precautions," she said. "It was a struggle to reopen my doors; to keep them open is proving to be an even bigger struggle."
Michael and Cecelia McCarthy, the husband and wife team behind McCarthy's Sandwich and Coffee Bar, said Tuesday was their worst day of trading since they opened in May 2019.
"There's no doubt that the talk of an outbreak spooked people," said Cecelia.
"We might as well not have opened up at all yesterday. In fact, we ended up having to send our staff home because there were no customers."
Jennifer Graham from AJ's Diner said rumours had been going around for the best part of a week.
"One local cafe posted their decision to close on social media citing a suspected Covid-19 outbreak," she said.
"There has been a lot of negative attention on Crossgar since then and local businesses like us are struggling. I've heard that one person may have tested positive in the town. But that's not an outbreak."
Meanwhile, local resident Paddy Parkinson, who was out walking his dog Daisy, said there was no substance to the Covid-19 outbreak claim.
"I believe it is all just gossip and the sooner people stop spreading it the better," he said.
It has been said that an untruth will get halfway around the world before the truth gets its boots on.
It is hard to be critical, however, of the people who have opted to put safety first when there's an incurable disease on the loose.
It's something the good people of Crossgar would probably be discussing over a cuppa... if more of the coffee shops were open.