A mass “overdose” is being planned next week in protest at the marketing of homoeopathic medicines.
Over 300 people who style themselves as “homoeopathy sceptics” will each swallow an entire bottle of homoeopathic pills in protest at the continued marketing of homoeopathic medicines by Boots, the high street chemist chain.
The protest is due to take place at 10.23am next Saturday, January 30.
It is organised by the 10.23 Group, who take their name from Avogadro's constant, which they claim proves that homoeopathy cannot work.
Avogadro's constant — roughly 10 to the 23rd power — places an upper limit, broadly speaking, on the number of molecules in a given volume of liquid or gas.
Successive dilutions used in the preparation of homoeopathic remedies reduce the amount of the original ingredient beyond this number, with the result that not a single molecule remains, which has always been a sticking point for scientists.