Reid's 'battle' is with TV co-host and not BBC rival
Susanna Reid has said she is more competitive with her co-host Piers Morgan than the BBC's rival breakfast show.
The presenter quit BBC Breakfast, which beats her show Good Morning Britain in the ratings, for ITV.
The 47-year-old told Radio Times magazine: "For me it's not all about 'We've got to beat them'. I'm quite nervous of conflict, I don't like it.
"I'm not looking at beating the BBC. There are people who want its presenting style in the morning."
But Reid said she has a "constant battle for airtime" with Morgan because "sometimes I open my mouth to ask a question and hear Piers's voice come out".