Airline announcements have X Factor
Passengers boarding New Year flights to and from Belfast are being greeted by a familiar voice.
Peter Dickson, known to the nation as the voiceover man on the X Factor, has teamed up with airline bmibaby to bring in 2011 in a novel way.
The Northern Ireland-born orator extraordinaire has recorded a series of on-board announcements to keep travellers entertained.
The budget operator hired their newest cabin crew member to mark its move from Belfast International to George Best Belfast City Airport.
The invisible star of the talent show will also be making a rare personal appearance on one of the flights to and from East Midlands, Birmingham, Manchester or Cardiff as they start using the new base.
"As a Belfast man at heart it's an absolute delight to be working with bmibaby to help celebrate their move to Belfast City Airport and to bring some New Year cheer to customers flying in and out of Northern Ireland at the same time," he said.
"I also look forward to getting to meet some of bmibaby's customers in person this week. You never know what new catchphrases I will be able to mastermind with their help during the course of the flight."
On top of the four switched routes, bmibaby will start a new service to London Stansted from Belfast City in March.
Julian Carr, managing director of the airline said: "We're delighted that bmibaby has now started operations from Belfast City Airport, and who better to help us celebrate with our customers than a Northern Irish man with a big TV voice, Peter Dickson.
"The move is so exciting that we felt Peter could help us mark the occasion in a fun and memorable way."