A documentary film about legendary jump jockey AP McCoy has become one of the most popular downloads on the Irish iTunes site.
"Being AP" follows 20-time Champion Jockey AP McCoy during his final season in the saddle ahead of his retirement in April this year.
The film is up among big budget motion pictures such as Elf, The Man from U.N.C.L.E. and Ted 2 on the ratings for iTunes film downloads in Ireland.
It also took €69,000 during its first week in cinemas in Britain and Ireland.
The film tracks the Moneyglass man as injuries and age finally convince the 41-year-old to hang up his silks.
Providing unprecedented access to McCoy and those closest to him, the film highlights the grit and dedication that allowed him to notch up 4,300 wins, 700 falls, 40 broken bones and a BBC Sports Personality of the Year Award across a near 25-year racing career.
Much of the film centres on McCoy's attempts to recover from or ride through the pain of an October 2014 fall at Worcester where he sustained a shoulder injury, ironically in The Injured Jockey's Fund 50th Anniversary Maiden Hurdle.
It shattered his dream of riding 300 winners in a season and finally convinced him to retire from the sport he loves so much.
McCoy has never made any secret of the fact that he was dreading retirement after 20 years as a top jockey.
"I did go off the rails when I retired and I was eating even when I wasn't hungry," he said.
"But in the last two weeks I've started to get into a routine and I'm more careful about what I put in my mouth. I don't drink alcohol - but it's nice to be able to eat.
McCoy has also said he is somewhat of a reluctant movie star, only agreeing to take part in the film for his son.
"A friend talked me into it," he said. "He thought it would be a nice thing for my boy, Archie, to look back at."
Directed by BAFTA award winning filmmaker Anthony Wonke, the 99 minute documentary premiered at the Toronto Film Festival in September and has been distributed in the US by Entertainment One.