Belfast City Council calls on 'Tribeca' developers to drop name of £500m Cathedral Quarter development
DUP councillor Lee Reynolds said: "We are not New York, we are Belfast".
Belfast City Council has agreed to support a motion calling on the developers behind a new £500m city centre development to drop the name "Tribeca" from its plans.
The motion, put forward by DUP councillor Lee Reynolds, called on Castlebrooke Investments to drop the name as it "does not reflect the real Belfast".
“This Council, whilst welcoming investment and the regeneration of our City, calls upon Castlebrook Investments to drop the Tribeca branding for their City centre regeneration scheme,” the motion read.
Mr Reynolds, speaking at Belfast City Hall during the full council meeting on Monday evening, said: "There is no authenticity or connection in calling this area of Belfast Tribeca. It is someone trying to shoehorn something to fit that doesn't work. "
Mr Reynolds called on Castlebrooke Investments to make an "honest admission" that they had made a mistake and "reengage with people again" and show a responsiveness to the "very broad and far reaching" negative reaction to the name Tribeca.
He added: "We are not New York, we are Belfast."
However, UUP councillor Jeffrey Dudegon said it would be "unwise" to annoy people investing hundreds of millions of pounds into Belfast by voting against the name of the development and advised colleagues to "leave it alone" at this stage.
Sinn Fein councillor Geraldine McAteer said the name was "completely out of sync" with the area, adding that it was very much the place of the council to safeguard the heritage of Belfast and advise the developers what the development should be called.
She added: "As a city we should be proud of ourselves and our diverse history."
Ms McAteer also proposed the developers meet with council party leaders, the Save the Cathedral Quarter Campaign, and business owners in the area to discuss the branding of the development- which council members agreed to.
In November 'Tribeca Belfast' was announced by Castlebrooke Investments as the name for its 12-acre retail and office regeneration project beside St Anne's Cathedral.
Castlebrooke Investments has previously said voting against the naming plan "risked sending out a very negative message to investors".
The scheme will see the creation of 1,500,00 sq ft of residential space, office units as well as retail and hospitality elements.
The project, formerly known as Royal Exchange, is Belfast's single largest regeneration scheme.
It borders Royal Avenue, Donegal Street, Lower Garfield Street and Rosemary Street.
Tribeca is a neighbourhood in Lower Manhattan in New York, which is an abbreviation of 'triangle below the canal'.
Belfast Telegraph Digital