It's a dog eat dog world, but one Belfast pooch has made it to the final round of a competition to be the face of an Irish dog food company.
Jess, a cockapoo, was announced as the regional finalist for Ulster in a competition run by petfood maker Brandy.
She was a Christmas gift for Zac Gibson (7) last year and the little fur ball has since become an essential part of the Gibson home.
Zac's mother Joanne said: "She's been a dream dog since we got her last December and she has become such an important member of our family.
"She loves cuddles, hates the rain and her favourite toy is an elephant that she's had since the first day she arrived.
"She also loves the bath and would stay in there all day if she could.
"But she goes crazy at the hairdryer, and it usually takes two of us to get her dried afterwards.
"Unlike most puppies, Jess hasn't chewed everything in the house, but she's still mischievous and loves to steal underwear and socks off the radiator."
When Joanne and her husband Darren saw the Face of Brandy competition, they decided to enter their pet with a little poem.
"She makes us glad when she wags her tail," the poem read.
"She makes us sad when she eats our mail.
"Whatever she does and whatever she may eat, she makes this family happy and complete."
And when Jess was named the Ulster finalist yesterday, the Gibsons were thrilled.
"We're so proud that Jess has been chosen as the top dog in Ulster and we're keeping our fingers - and paws - crossed that she wins the overall title," Joanne added.
Now that Jess has been named a finalist, she will be competing against dogs from the other three provinces of Munster, Leinster and Connacht.
The winning pooch will have their picture displayed on the packaging of the dog food for three months.
All of the pooches in the final will have a photoshoot, and their owners will get a supply of Brandy for their pets.