Belfast shoppers offered £12 Build-A-Bear voucher after promotion chaos
Customers across the United Kingdom are being offered £12 Build-A-Bear vouchers after a promotion by the store descended into chaos.
The Build-A-Bear toy shop in Belfast was forced to close on Thursday, with reports of assaults as shoppers hunted down a cut-price offer.
The stuffed teddy company was holding a nationwide 'pay-your-age' promotion which saw thousands make their way to the stores.
There were reports of "punch-ups", children getting fingers caught in doors and even a pregnant member of staff being assaulted.
The retailer said there had been an "unprecedented" response to the promotion in which customers pay the age of the child they are accompanying for one of a range of stuffed toys, which normally cost around £20.
Crowds of bargain hunters queued up for the bargains at the Victoria Square outlet yesterday.
However, it soon descended into chaos with the shop management taking the decision to pull down the shutters and call the police.
The company have responded to the disruption by offering customers a £12 voucher which can be redeemed online.
Customers must be Bonus Club members to claim the discount, an account can be set up online for free.
The voucher can be used instore and is valid to August 31. There is no minimum spend.
Build-A-Bear are also reminding customers that the store has pay-your-age promotion in place for children during their birthday month.