Belfast Telegraph

Belfast Telegraph increases its sales as rivals show a decline

The Belfast Telegraph has increased its lead on rival Northern Irish newspapers, according to figures released today.

The sixth monthly ABC figures for sales of the title show the newspaper increased sales by 1.7% for January to June this year over the previous six months.

Both the Irish News and the News Letter recorded small declines. Almost as many copies of the Belfast Telegraph are now read daily as the other two titles combined.

The figures compiled by the ABC organisation and independently audited show the Belfast Telegraph is now the UK's third biggest selling regional daily, behind the Wolverhampton Express and Star and the Liverpool Echo, but ahead of newspapers in Newcastle, Glasgow and Birmingham.

The figures come in the period that the newspaper was also awarded the title of Northern Irish Newspaper of the Year. Senior reporter Claire McNeilly won three individual awards at the ceremony.

Telegraph editor Mike Gilson said: “It's been a good run for us and reflects the hard work and talent of the journalists we have.

“We've tackled the big stories extremely well, launched some well-received campaigns and continue to innovate with new supplements. It's a tough world out there now but I'm very proud that the Belfast Telegraph continues to fight the fight.”

The figures for the January to June sales year on year record a small one per cent decline while the Irish News slipped —2.7% and the News Letter —3.6%.

Readership figures for the Belfast Telegraph and also show that the combined platforms reach 297,000 people a day - an increase of eight per cent year on year.

Belfast Telegraph


From Belfast Telegraph