Belfast Telegraph

Belfast Telegraph Poll 2013: How we built up an accurate picture of opinion

Polling was carried out by Belfast-based polling and market research company LucidTalk. The project involved interviewing a random sample of 1,222 Northern Ireland residents aged 18 or over — 90% by telephone and approximately 10% face-to-face.

Polling took place from August 26 to September 9, 2013. The project used 15 poll questions agreed with the Belfast Telegraph and other poll project partners. All poll questions were agreed with the project partners to ensure balance, and all the collated opinions were then analysed demographically to ensure results represented an accurate view of current Northern Ireland opinion.

Results presented are unweighted and LucidTalk will publish the full unweighted data results and weighted results on Monday, September 23. Weighted results will match the Northern Ireland (NI) demographics of gender, age, religion, socio-economic group, region (within NI), population density, and phone status (mobile phone only/landline only etc).

LucidTalk would be pleased to answer any questions/queries regarding the poll project, and/or the poll results. LucidTalk will be hosting a seminar covering the poll project, its results, and full analysis, on Thursday October 17, at the Innovation Centre, Northern Ireland Science Park, Belfast BT3 9DT.

This will cover: detail of poll project methodology, data validation, data verification, specific areas polled, full base data analysis results report for each poll question – unweighted; full base data analysis results report for each poll question – weighted (by gender, religion, occupation group, age-group etc); full trends and graphical analysis of each poll question; comparison of poll results with other polling data both NI, UK, US etc; comparison of poll results with available demographic data.

People who would like to attend should reply to: info@|lucidtalk.co.uk.

LucidTalk are members of the British Polling Council (BPC), who are the primary professional and standards body for polling organisations in the United Kingdom. All LucidTalk polling and market research projects are carried out to full BPC professional standards.

All data results produced are accurate to a margin of error of +/-3.6%, at 95% confidence.

In addition to sampling error, question wording and practical difficulties in conducting surveys can introduce error or bias into the findings of opinion polls.

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