It is home to a statue of Queen Victoria and the Titanic Memorial, but now a big screen will dominate the grounds of Belfast City Hall.
The screen was officially switched on by the Lord Mayor of Belfast Niall O Donnghaile, Culture Minister Caral ni Chuilin and the Social Development Minister Nelson McCausland
Today it will screen its first event, the annual Lord Mayor’s show.
The big screen will feature a packed schedule of events and live screenings in the run-up to the London 2012 Olympic and Paralympic Games. It is being run by a partnership involving Olympic organisers and the BBC among others.
As well as sporting and artistic events, there will also be input from local community groups. Mayor Niall O'Donnghaile said: “This is a wonderful way for us to engage with the local community.
“It’s a fantastic addition to the city centre and one which I’m sure the public will really enjoy.”
Mr McCausland said his department was delighted to be involved in the project at the City Hall.
“The big screen is a great innovation for Belfast, bringing the excitement of the London Olympics into the heart of the city.” Anyone who wishes to contribute content should email email@example.com.