A disgruntled Boojum fan has channeled his inner Adele to voice his grievances claiming that the Mexican burrito bar has downsized their meat portions.
Anthony McLaughlin's post to Boojum Belfast on Facebook has been liked more than 5,000 times and has around 1,000 comments and hundreds of shares.
Using Adele's Hello as the framework for his complaint - he changed the words to fit and reworks the song around his woes over an alleged lack of meat in his burrito.
Here is the epic rant in full:
"Hello, it's me. I was wondering if after all this time you'd like to hear. About you're portions, of meat.... They say the portions are supposed to be equal, but I ain't seen much equal.
"Helllloooooo, can you hear me? I'm on the Lisburn road dreaming about how boojum used to be. When I was younger, and free. I've forgotten how it felt to be full up by all your meat.
"There's such a difference, betweeeeeennnn them, it's like a milllllllion Grams.
"HELLO FROM THE OTHER SIDE, I MUST HAVE EATEN YOU A THOUSAND TIMES, I CAN TELL YOU, I'M STILL HUNGRY, BY YOUR RECENT PORTIONS, BUT WHEN I TRIED TO ADDRESS THIS, YOUR STAFF GAVE ME NO MORE.
"HELLO FROM THE OUTSIDE, AT LEAST I CAN SAY THAT I'VE TRIIIEEEEDDDD. TO TELL YOU YOUR PORTIONS, HAVE GOTTEN SO INCONSISTENT. BUT IT DON'T MATTER, MY BURRITOOOO, WILL NEVER TEAR APART, anymoreeeeeee."
"Regards and on behalf of, Anthony and all other boojum lovers around the world."
And keeping with the musical theme for their response Boojum created their own verse and chorus adaptation of Hello.
Posting on their Facebook page it said: "Hello. it's us. We were wondering if after all these shares that maybe we could discuss.
And go over - the quantity of meat and the size of the burritos that we're giving you to eat
Hello. Can we tell you. That we haven’t changed our portions, they’re how they used to be
When we're making your burritos, we always try our best to please.
If there's a difference - between them, it's not because we haven't tried.
"HELLO FROM THE SERVICE LINE! WE SERVE 1000 MEALS EACH NIGHT
AND WE'RE SORRY IF WE GET SOME OF THEM WRONG,
BUT PLEASE TELL US AND WE'LL TRY TO RIGHT WRONGS
IN THE storeeee.."
Boojum was set up by former owner John Blisard, who comes from Philadelphia but who had been living in Belfast since 2006.
The company has proven to be a major success story since it was founded in 2007, with a second location opening in Chichester Street in 2010.
A planning application has been submitted for a third store - an 80-seat restaurant on Great Victoria Street in the city.
The restaurant chain, which currently has five locations, including two in Belfast, is taking over the ground floor of the building that previously housed the former Anglo Irish Bank.