Belfast Telegraph

Craft beer company targets China and Mexico markets

A craft beer company is hoping major expansion plans could help it break in to new markets in China and Mexico.

The Comber based, Farmageddon Brewery Co-Operative, is investing over £100,000 in new equipment, promotion and job creation over the next two years.

Invest Northern Ireland has also contributed £16,500 to support the firm's development strategy which includes the recruitment of four new posts plus market and trade show visits.

Susan Jackson from Farmageddon said: "Our aim over the next two years is to increase awareness among potential new customers by carrying out market visits and attending trade shows such as the Craft Beer Rising festival in February.

"This investment is an important milestone in our development. Invest NI's assistance is enabling us to implement these growth plans and explore new business opportunities in markets such as China and Mexico.

"We aim to capitalise on the growing interest in craft beer and leverage our enhanced capabilities and resources to secure new sales outside Northern Ireland."

Following a visit to the Farmageddon plant, Enterprise Trade and Investment Minister Jonathan Bell said: "The continued expansion of this brewery, producing locally made hand crafted beers, is a positive development for our food and drink sector.

"It is pleasing to see so many local producers succeeding in this growth market."


From Belfast Telegraph