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Culture title brings a welcome sales boost to Derry

Traders in Londonderry are enjoying a January sales boost due to the City of Culture title.

Martin McCrossan, chairman of the Independent Traders Forum, said a slew of positive activity sparked an increase in shoppers to the city.

“Derry has received an incredible amount of extremely positive publicity about the City of Culture and the message of our city has reached far and wide. That is definitely paying off, even in these early days,” he said.

“Everyone is playing their part, from the hotels and guest houses which have amazing offers on which makes it very attractive for visitors to come here and it is working.

“It is not just visitors who are coming out to shop, the local people are too and that, we think, is helped by unseasonable good weather.

“A lack of snow, ice and even rain really makes the difference, especially to the older population and a number of our members are telling me their sales are up.

“We can only hope that this is a sign of things to come for the rest of 2013.”

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The feelgood factor was also evident at Foyleside Shopping Centre in the city centre which enjoyed an increase in footfall before Christmas that has showed no signs of abating.

Foyleside manager Fergal Rafferty said: “The new year sales are now in full flow with some excellent value for shoppers which we anticipate to continue throughout January as we look forward in 2013.”

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