Malone Road commuters are being offered cut price bus fares to encourage more residents to use public transport.
A new initiative called ‘Metro Friends’ has been launched to motivate people to leave their cars at home.
From March 29 to April 4, passengers can buy five Metro bus journeys online for just £4 within the city zone, a saving of £4 on the cash cost.
Households along the Malone Road on Metro corridor eight are currently being posted a special promotional code.
They simply enter this online at www.translink.co.uk/metrofriends to purchase the discounted Adult Smartlink Multi-Journey Card, loaded with five journeys.
Translink service delivery manager for south Belfast, Roy Sloan, said there has been no better time for friends to get together and “go Smartlink”.
“We hope that Metro Friends will be an extra incentive for local people to try Metro and an opportunity to demonstrate just how attractive bus travel can be,” he added.