Belfast Telegraph

Cycle firm to merge with rival company

By John Mulgrew

Northern Ireland online retail giant, Chain Reaction Cycles, is merging with UK rival Wiggle in a deal which will see the combined business boasting sales of £300m.

Co Antrim's Chain Reaction has grown from a small family bike shop into a company with 450 staff and sales exceeding £150m.

It's believed staff were not aware of a potential deal, which was strongly rumoured to be on the cards earlier this week. And it's understood employees were told about the merger yesterday.

As well as warehouses, the company also has a flagship store on Boucher Road in Belfast.

Chain Reaction managing director, Chris Watson, said: "This is an exciting new chapter for the Chain Reaction Cycles brand."

Belfast Telegraph


From Belfast Telegraph