Eamonn Holmes has called for help for a brand new adult hospice facility in Belfast close to where he grew up.
In a video message from the Sky TV presenter's This Morning set, he said the new premises - which is set to provide end of life care for the elderly and sick - needed support to fit out the bedrooms.
"I know how important and loved this local charity is by so many of us," he said.
"Excitement's growing as the finishing touches are being put to the new hospice which will be finished soon.
"A warm and comfortable place, the hospice will be a home from home for people and their families. It'll have space, privacy and dignity for people when they need it most."
He explained the facility would have 18 single en-suite rooms with a private garden and would be Northern Ireland's first dementia-friendly hospice.
With the finishing touches being completed, the charity now needs public donations for items like specialist beds costing £1,700, shower chairs at £78 and specialist pillows costing £15.
Eamonn added: "All in all our new hospice will care for people and their families throughout difficult times. But Northern Ireland Hospice now needs your support to make the new hospice a home from home."
The Belfast presenter has recently returned to the sofa This Morning with his wife Ruth Langsford after undergoing double hip replacement surgery.
Donations can be made via www.nihospice.org or by calling 028 9077 7123.