Eamonn Holmes has given his backing to this year's hard-hitting Dogs Trust campaign, which highlights some of the ludicrous excuses offered by owners giving up their pets after Christmas.
The charity has teamed up with some famous faces to relaunch the A Dog Is For Life, Not Just For Christmas campaign.
The line-up includes Sky News's Holmes, Sherlock's Amanda Abbington, Great British Bake Off's Mel Giedroyc and comedian Jon Richardson.
Their shocked reactions were captured as they read out the farcical and sometimes bizarre excuses given by members of the public who no longer wanted their dogs. They include:
• He's too perfect.
• The fence was hit by lightning, so we took it as a sign that we shouldn't have a dog.
• He kept sitting in front of the TV when the football was on.
• He got into the fridge and ate the banoffee pie.
• He chewed my model helicopter.
• He kept chewing nappies.
• All he does is sleep.
• He doesn't bark.
• He only poos in our garden.
• He kept distracting the children from revising for their GCSEs.
• He kept pulling the noses off the children's toys.
• He's scared of tin foil.
• He doesn't pay any attention to the baby.
• He kept eating our apples and pooped on an expensive rug.
Dogs Trust chief executive Adrian Burder said he was appalled by the range of flimsy excuses offered up by pet owners looking to get rid of their dogs.
"Sadly, there are many understandable reasons why people have to give up dogs," Mr Burder explained.
"We appreciate that circumstances can change beyond their control, however we cannot fathom that dogs should lose their security, comfort and home for such reasons as they ate the banoffee pie or they sat in front of the television when the football was on.
"We are immensely grateful to the cast who volunteered their time to help Dogs Trust share such a valuable message. We hope we can help more people understand that dogs should be treated as valued family members."