Belfast Telegraph

Fake LOL Surprise dolls and Lego mini figures seized in Northern Ireland

Fake versions of must have Christmas toys have been seized in Northern Ireland.

Trading Standards Service officials  made the seizures  after receiving reports of counterfeit goods being sold at a number premises.

Among those counterfeit items were fakes of  LOL Surprise Dolls and Lego Mini figures.

Trading standards Chief Inspector Damien Doherty said: “The seizure of these counterfeit goods in the run-up to Christmas will help ensure that both consumer and legitimate businesses alike will not suffer at the hands of unscrupulous individuals.

"Fake goods are not only poorly made, but in some cases can be dangerous. In order to minimise the risk of purchasing fake products, consumers should always ensure they buy from a reputable trader. Although a website may have a ‘’ address, this does not mean the trader is based in the UK and the goods may be sent from the Far East," he said.

"Many consumers think that they are getting a bargain by purchasing cut-price, counterfeit goods. In reality, they are increasingly putting themselves or, in this case, their children at risk.”

How to spot the fakes

  • Genuine products should say ‘MGA Entertainment Inc.’ or MGA’ on the outside packaging.
  • Legitimate products are called ‘L.O.L Surprise’ and not L.Q.L or any other variation.
  • Shoppers should also be cautious of unfamiliar sellers based outside the UK and to only purchase locally from trusted retailers.

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