Noah Donohoe was everywhere that dreadful week.
On bus shelters, on newspaper front pages and other media websites, on television and radio, on social media, on posters and, especially, in hearts and minds.
But, sadly, he never made it home to his distraught mother Fiona.
His baffling disappearance sparked one of the most intensive forensic searches of a large area in Northern Ireland, involving police, specialist teams and hundreds of concerned members of the public.
Suddenly, everyone in the country and beyond knew who Noah was, yet no one at all appeared to know where he was.
The mystery ended in the most heartbreaking of ways six days on from that Sunday afternoon on June 21 when he left his south Belfast home to go cycling around the city.
The waking nightmare for his mother Fiona Donohoe and the rest of her family began when the St Malachy’s College Year 10 pupil failed to return later that night.
He had his mobile phone with him but wasn’t answering his mother’s calls. This wasn’t like Noah; an intelligent, thoughtful teenager.
As every parent would, Fiona became frantic with worry and eventually called the police, who on Monday alerted the media that a young boy was missing.
Young people, especially those in Noah’s age bracket, go absent without leave in Northern Ireland all the time.
More often than not it’s the legacy of a row with their parents, teenage bravado, idle thoughtlessness, lost phones, or any number of other reasons.
But after 48 hours, however, it was clear that Noah’s case was different, and deeply concerning.
It’s a well-worn phrase that this is “a parent’s worst nightmare”, but that doesn’t make it untrue, and one look at Noah’s distraught, traumatised mother’s face showed that she was the living embodiment of it.
North Belfast residents set aside tribal differences, rekindled by recent sectarian strife in Grove Playing Fields to display remarkable collective resolve in finding the missing boy.
Volunteers gathered at the notorious Limestone Road interface to get instructions from search team leaders while the Hubb Centre, on the Shore Road, offered refreshments for those searching houses, sheds, derelict buildings, back alleys and woodland.
Police divers, meanwhile, crawled through drains and sewers and, on the Saturday morning, came across the young man’s body.
The search was over, but the agony for Noah’s loved ones was only beginning.
Heartbroken Fiona thanked the hundreds who had helped in the search. Many of them lined the route of the funeral, which included a planned detour from the church to Noah’s former school on the Antrim Road, four days later.
One of the mourners was Helene Djakpa, who had travelled 3,000 from Boston in the United States to be here.
Like so many others that cold grey morning, Helene had never actually met Noah but, as the child’s aunt on his father’s side, she had crossed the Atlantic to pay her respects, to see for herself the floral tributes on the school gates — and to find out a little more about what had happened to her nephew.
There are still many unanswered questions but there is no doubt about how Noah’s disappearance and death has touched so many people.
And it leaves you thinking: if this is how the story has affected those who didn’t even know the boy, what has it done to those who have loved and cherished him throughout what Fiona referred to as “14 short years”, into which he poured a lifetime of love?
Brave Fiona’s is the face we can most relate to and, throughout the search and following the grim discovery, she was the only parent referred to.
Across the Atlantic, however, Noah’s father — Helene’s older brother Emmanuel — was also grieving the loss of his son.
In this newspaper today, Emmanuel Djakpa spoke of the pain of never getting to meet his only child.
He and Fiona parted company before Noah was born, the mother-to-be leaving the United States to ultimately return to Northern Ireland.
But the picture of his son as a young boy was carried with him at all times, and father and son regularly communicated by phone and Skype.
When Mr Djakpa was gunned down and left for dead in Boston it was, he told us, the thought of being united with his son that kept him going through the hard times.
He’s proud of the “precious” boy who he never got to meet, devastated that Noah won’t grow up to fulfil his awesome potential.
His son’s death has left a void in Emmanuel’s life that can never be filled.
When we think of Fiona, the thought that no parent should ever have to attend their child’s funeral springs to mind.
Emmanuel, still recovering from what happened to him in 2018, wasn’t fit enough to travel with Helene to Belfast.
But he’s certain Noah died knowing both parents loved him deeply. And they weren’t the only ones.