Parents and gamers across Northern Ireland are desperately searching for some of the last remaining PlayStation 5 (PS5) and Xbox Series consoles as the clock ticks down to Christmas.
Video game rivals Sony and Microsoft, who are the manufacturers behind PlayStation and Xbox, released their new consoles earlier this month and the expected high demand has proved too much for the UK-wide stock.
Pre-order sales were sold out in days when the consoles were first made available, while some chanced their arm at attending midnight launches to try and get a PS5 or Xbox Series X/S.
Retailers such as Game, Argos and Amazon have since been sold out but sporadic sales have been popping up as stock has become available.
Stuart McAllister (30) from Lisburn, who owns PC and console gaming group Belfast Storm, said the huge demand has came down to online gaming influencers and the Covid-19 pandemic.
Influencers - often in conjunction with Sony or Microsoft themselves - can have thousands of online followers and create gaming content to boost the popularity of either games or consoles.
"The developers rely heavily on the big content creators through Twitch, YouTube and the live streams," explained Stuart.
"If a new game is coming out they basically pay a big YouTuber to promote it and everyone gets behind it. In my eyes, that's a big reason why you're seeing a lot of these promoters giving away PS5s or Xboxes.
"I also think the pandemic is a big reason why sales have been so high. The gaming industry is the only industry that I know of that has flourished through the pandemic. A lot of people are sitting at home and they're probably thinking they're going to be sitting there doing nothing so they want a console.
"During the original lockdown, my friends and I were playing Warzone and other cross-platform games. It was fantastic because you could play together on PC, Xbox or PS4."
Stuart admitted that those who have not got a new gaming console yet will need a bit of luck and a lot of patience.
Looking ahead to January though, he expects plenty of consoles to be made available in stores and online.
"I have been looking for one of the new consoles too and my family members have been looking as well," he said.
"Honestly, it's a pot luck thing, it really is. I haven't bought one but I'm happy with my PC so I can wait to the New Year.
"From the developer's point of view, they could be holding consoles back so it gets more publicity and then they could just release loads. I just don't know."
1. Xbox Series consoles
Microsoft's new Xbox Series X and Series S consoles are in huge demand this Christmas.
The Series X has four times the processing power of its predecessor the Xbox One.
Xbox Series S is the smallest Xbox console ever but only operates on a digital basis.
Xbox Series X costs around £450, while the Series S can be purchased for £250.
2. PlayStation 5 consoles
Like the Xbox, the PlayStation 5 (PS5) will prove a hard buy before Christmas Day due to demand.
The PS5 has lightening-fast loading, while gamers can marvel at the next-gen graphics.
The PS5 Digital Edition boasts the same features as the PS5 but without a disc-drive. PS5 can set you back £450 but the digital version is around £90 cheaper.
3. Minecraft Builders and Biomes boardgame
The popular Minecraft video game has been transformed into an adventure at your fingertips.
Collect rare blocks and build spectacular structures as you aim to become the most clever and courageous crafter.
Minecraft Builders and Biomes boardgame costs around £30.
4. Baby Yoda doll animatronic edition
Disney+'s hugely popular Star Wars series 'The Mandalorian' stars the cute and funny 'Baby Yoda'.
Although officially known as 'The Child', Baby Yoda is simply a smaller version of one of the most famous ever Jedis.
The doll has over 25 sound and motion combinations.
The Child is priced at around £60 on Amazon.
5. The Wonderful World of Disney Christmas Tree
The Bradford Exchange's Disney themed Christmas tree is proving to be a must-have this festive season.
A unique and officially licensed Disney product, it has over 50 of your favourite characters such as Mickey Mouse, Cinderella, Winnie the Pooh and more.
The illuminated tree will set you back £200.
6. Super Mario Bowser Castle Play Set
There is nothing like a bit of nostalgia to get the Christmas spirit going.
The Bowser Castle Play Set lets you explore the classic level from the Super Mario video games. Those in their early 30s may remember Santa delivering a Super Nintendo, but here's the next best thing.
Smyths Toys have priced the castle at £30.
7. The Wall Family Action Game
Danny Dyer's 'The Wall' game show on BBC has been a huge hit since it came to our screens last year.
In this family action game, start by building your prize fund by answering questions and releasing balls from the drop slots at the top of The Wall.
The Wall is priced at around £25.
8. Lego Nintendo Entertainment System
If you love your old school video games, this nostalgic Nintendo set is just for you.
The Lego model of the original Nintendo Entertainment System console has authentic reproductions of the original gaming system, controller and Game Pak cartridge. An expensive Lego set, it can be purchased for anything between £175 to £210.
9. Irwin's Bakery luxury hamper
Irwins' luxury hamper is the perfect gift for sending to family and friends living away from Northern Ireland, or for those who just love Nutty Krust.
All orders for the hamper must be made by noon on Saturday, December 12, to ensure Christmas delivery.
Visit irwinsbakery.com for more information on the hamper, which costs £29.99.
10. Dyson supersonic hair dryer
The winner of the Best Hairdryer Award at the 2020 Harper's Bazaar Best of the Best Awards, the Dyson supersonic hair dryer really is the best of the best.
No other hairdryer is faster, there is no extreme heat and is engineered for different hair types. The copper gift edition will cost you £299.99.