Belfast Telegraph

Giant footsteps appear on Portstewart Strand

Giant footsteps have appeared on Portstewart Strand, heading in the direction of the Giant’s Causeway...

But fear not, Finn MacCool has not been roaming Northern Ireland - the footsteps are just one of a series of Game of Thrones-themed stunts to celebrate the show and its filming locations around the province.

The prints were created by a team of award-winning sand sculptors from the Netherlands.

It started with Tourism Ireland placing wooden signs, pointing the way to the Iron Islands and other Westeros locations, near where they were actually filmed. A three-eyed raven even perched on some of the signs.

This was followed by swords, daggers and maces deposited in a "sharp objects bin" at Belfast City Airport.

Then Tourism Ireland placed Targaryen-farmed dragon eggs "on sale" in St George’s Market in Belfast, for the price of 125 Gold Dragons – the currency used in Game of Thrones. The eggs were controlled by remote control and started to vibrate as potential customers came close.

The social media campaign with Game of Thrones creator HBO aims to showcase Ulster around the world, sharing videos and pictures of the stunts on Facebook and Twitter.

Niall Gibbons, CEO of Tourism Ireland, said: “We are delighted to continue our partnership with HBO in 2015, to highlight Northern Ireland and its beautiful landscape – through the exciting events of Game of Thrones – on the global stage. We aim to build on the success of last year’s campaign, reaching out to the show’s global fanbase and to showcase the spectacular scenery of Northern Ireland. Our new campaign is a fun and innovative way to bring the destination to the attention of Game of Thrones fans worldwide. They will see these ads, spiking their curiosity about the landscapes and locations featured in the series and inspiring them to come and explore them for themselves.”

Tourism Ireland is the third largest tourism board in the world on Facebook (after Australia and the US), with almost 3 million fans; and the second largest on Twitter (after VisitBritain), with more than 270,000 followers.

Belfast Telegraph Digital


From Belfast Telegraph