Belfast Telegraph

Giant's Causeway snaps up top three spot for photographic beauty

By Brett Campbell

The Giant's Causeway has been revealed as the third most snapped beauty spot in the UK.

The ancient spectacle, which is one of the main attractions on the stunning Co Antrim coast, has been featuring on thousands of social media feeds according to new research.

The study used the Magi Metrics Instagram data export tool to analyse hashtags and geo-tagged locations from 300,000 online posts to find the 15 most eye-catching places outside of London. It saw the UNESCO World Heritage site emerge as one of the most awe-inspiring attractions.

Naomi Waite, Tourism NI director of marketing, said she was delighted that visitors have helped it secure a top three place.

"The global reach and influence of social media for the tourism industry in Northern Ireland cannot be underestimated," she said.

"With Lonely Planet recently naming Belfast and the Causeway Coastal Route as the number one region in the world to visit in 2018, this accolade is an additional tool we can use to help our marketing efforts go further and faster as we aim to attract more visitors to Northern Ireland who stay longer and spend more."

The natural wonder, which became the first Northern Ireland tourist attraction to hit one million visitors last year, was only narrowly beaten by Cleethorpes Beach in north-east Lincolnshire, which wooed the highest number of Instagrammers to its golden shoreline and picturesque promenade.

The second most popular location is Edinburgh Castle which also rates highly on the social media site.

Also on the list of top sites hashtagged most often with words 'beautiful, stunning, wonderful, romantic and lovely' is the Durdle Door arch in Dorset, the Eilean Donan Castle in the Highlands of Scotland, the former volcano Arthur's Seat. Stonehenge has also stood the test of time, along with Loch Ness.

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