Belfast Telegraph

Ice cream giant Baskin-Robbins set to open three Belfast shops

By Sam Griffin

The distinct lack of a long, hot summer is no deterrent to the world's largest chain of ice cream specialty shops who are setting up their first operations in Northern Ireland.

Baskin-Robbins has announced it will open five stores in the Republic and another three north of the border.

The US chain, which also owns Dunkin' Donuts, is targeting setting up locations in Belfast, Dublin, Cork, Galway, Waterford and Wexford.

"Despite the lovely Irish weather, Ireland represents a tremendous opportunity for Baskin-Robbins as we look to continue growing the brand internationally," Baskin-Robbins' Jeremy Vitaro said.

"We feel our value proposition - high-quality ice cream, ice cream cakes and frozen beverages, served in a friendly environment and at great value - will resonate well with consumers throughout Northern Ireland and the Republic of Ireland."

There are currently more than 7,500 Baskin-Robbins locations in 50 countries.

The company is known for its "31 flavors" slogan, with the idea that a customer could have a different flavour every day of the month.

It has introduced more than 1,000 flavours since it was founded in 1945 by Burt Baskin and Irv Robbins in Glendale, California.

The company says it is now looking to recruit "qualified, well-capitalised multi-unit licensee groups with deep retail or food service operating experience" to develop the brand here.

Belfast Telegraph


From Belfast Telegraph