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Local stores join safety campaign

Two of south Belfast's largest retail units are taking part in a new child safety awareness campaign, set up by the NSPCC and PSNI.

It’s targeted at parents and guardians through adverts in shopping centres and supermarkets.

The Tesco store at Newtownbreda and Forestside Shopping Centre have both signed up to take part.

Ads are currently displayed on shopping trolleys and screens to encourage parents and guardians to remember the ‘three w's’ — who their child is going out with, where they are going and when they will be back.

Bronagh Muldoon, NSPCC assistant director, said: “This has been a great opportunity for us to relay some simple but important practical messages that will hopefully help keep children safe.

“It will also raise awareness of the NSPCC Helpline, (0808 800 5000), which is a useful advice and information resource for parents and guardians who are concerned about a child.”

The project has been funded by the PSNI Organised Crime Branch which arranged for £9,360 to be donated from the Assets Recovery Incentivisation Scheme (ARIS).

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Detective Superintendent Wendy Middleton, ARIS administrator, said: “We are delighted to be able to support this initiative which aims to protect children — our community's most precious asset.

“It is all the more satisfying that the money we are able to contribute has come from assets that we have taken from criminals.”

The awareness campaign is being used throughout the Castlereagh Council borough.

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