Belfast Telegraph

Northern Ireland celebrates Ulster Fryday

The aroma of a cooked breakfast was more intense than ever on Friday morning as Northern Ireland held its inaugural "Fryday".

The celebration of the traditional Ulster Fry was part of a tourism drive to promote local food and drink in 2016.

Hotels across the region joined the initiative, hashtagged #UlsterFRYDay.

The Europa Hotel in Belfast held a special breakfast, with guests including the local producers who supply the home grown ingredients used on its menu.

Howard Hastings, managing director of Europa owners Hastings Hotels, said: "As part of 2016 being Northern Ireland's Year of Food and Drink, January has been all about the breakfast and it is great to see that one of Northern Ireland's favourite breakfasts is being celebrated with the inaugural #UlsterFRYDay.

"We couldn't think of a better way to mark the occasion than by celebrating with the local producers we work with to create the very best breakfasts for our guests every day of the year."

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From Belfast Telegraph