Belfast Telegraph

Northern Ireland software company partners with Ulster University for future development

A marketing software company has joined forces with Ulster University to boost employment in Northern Ireland's tech sector.

Portstewart based Zymplify have partnered with Ulster University for a new project aimed at attracting graduates to securing long-term development of the business.

Already delivering business solutions to SMEs in the UK, Ireland and the US, the software company is aiming to retain the knowledge being developed by universities in Northern Ireland.

CEO of Zymplify Michael Carlin, approached Karise Hutchinson Provost of Coleraine, to discuss a partnership which would support long-term solutions.

Michael stated: "We are in the midst of a recruitment process for Zymplify, which is a multi-channel marketing automation platform. We aim to transform the way marketing and sales work for SMEs.

"I recognise that we need to think long term for the growth of the business and how we can attract the wealth of talent and expertise coming out of our universities."

The CEO added: "We have an extremely talented team at Zymplify which includes Ulster University graduates in law, marketing, computing and business. We aim to provide graduates with long-term career prospects here on the north coast, and possibly other locations around Europe and the US."

Dr Karise Hutchinson from Coleraine University commented: "Ulster University is proud of its anchor institutional role in the Causeway Coast and Glens area. Committed to developing highly-skilled employable graduates, the partnership with Zymplify is a wonderful opportunity to attract students with the right skills to support local high growth marketing technology SME."

Zymplify states that the jobs will be of great benefit to Northern Ireland, securing "long term careers as part of the development plan for Zymplify's 'ZymplyGurus.'"

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