Northern Ireland's newest personal trainer blows smoke in face of conventional methods
Warning contains language some may find offensive
Derry's newest personal trainer is making waves online with his creative approach to fitness.
Max Roddy has become an online sensation as he puts his rag-tag group through their paces in his latest Facebook video.
He offers his clients the motivation they need to achieve their goals, all while blowing cigarette smoke in their face.
It remains to be seen whether his unique coaching methods will have the desired effect.
The video, posted by John Burke of Dunnofilms has gone viral attracting huge online attention with over 90,000 views and over 900 shares.
Belfast Telegraph Digital